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solo-vintage:

Lucille Ball, Rita Hayworth, Esther Williams, Merle Oberon, Janet Blair, Judy Garland, June Allyson, Cindy Garner, Lana Turner for Max-Factor



aladyloves:

Loretta Young photographed by Paul Hesse for a Maybelline ad, 1940s

aladyloves:

Loretta Young photographed by Paul Hesse for a Maybelline ad, 1940s



moronicalake:

Merle Oberon in a magazine ad for Maybelline (1944)

moronicalake:

Merle Oberon in a magazine ad for Maybelline (1944)



fantomas-en-cavale:

Max Factor apprend à l’actrice anglaise Dorothy MacKaill à se maquiller, 1930

fantomas-en-cavale:

Max Factor apprend à l’actrice anglaise Dorothy MacKaill à se maquiller, 1930



hollyhocksandtulips:

Viv lipstick, 1955

hollyhocksandtulips:

Viv lipstick, 1955



kylarose:

Mary Eaton for Maybelline, Photoplay Magazine February 1924

kylarose:

Mary Eaton for Maybelline, Photoplay Magazine February 1924



whywonder:

Greta Garbo’s
Alluring Eyelashes

whywonder:

Greta Garbo’s

Alluring Eyelashes



maybelline:

Before there was “automatic” (i.e. tube) mascara, there was cake mascara. 

maybelline:

Before there was “automatic” (i.e. tube) mascara, there was cake mascara. 



kylarose:

Mary Eaton for Maybelline, Photoplay Magazine February 1924

kylarose:

Mary Eaton for Maybelline, Photoplay Magazine February 1924



vintagegal:

Maybelline ad c. 1930

vintagegal:

Maybelline ad c. 1930



vintagegal:

Modern Beauty Shop Magazine, July 1946

vintagegal:

Modern Beauty Shop Magazine, July 1946



theloudestvoice:

Max Factor applies makeup to actress Renée Adorée

theloudestvoice:

Max Factor applies makeup to actress Renée Adorée



hoodoothatvoodoo:

Hollywood Kisses
two page spread from the February 1943 Photoplay/Movie Mirror magazinewith Rita Hayworth, Paulette Goddard, Betty Grable , Dorothy Lamour, Maria Montez and Linda Darnell

hoodoothatvoodoo:

Hollywood Kisses

two page spread from the February 1943 Photoplay/Movie Mirror magazine
with Rita Hayworth, Paulette Goddard, Betty Grable , Dorothy Lamour, Maria Montez and Linda Darnell